What We Build With It
We engineer evidence-based designs that solve real user problems and drive business value.
Contextual Inquiry & Interviews
Going into the field to understand how users actually work and what their real pain points are.
Information Architecture & IA
Organizing complex data and features into logical, easy-to-navigate structures that reduce cognitive load.
High-Fidelity Prototyping
Building interactive, clickable prototypes that look and feel like the final product for early validation.
Why Our Approach Works
We bridge the gap between business requirements and human needs.
Products That Solve Real Problems
By starting with research, we ensure you build the right features for the right people, reducing wasted effort.
Higher Retention & Conversion
Intuitive designs lead to fewer abandoned tasks and higher customer satisfaction scores (CSAT/NPS).
Reduced Development Rework
Validating ideas early through prototypes prevents costly changes late in the development cycle.
Our Go-To Stack for UX Research & Design
We use modern design and research tools to collaborate and iterate quickly.
Design & Prototyping
Figma and Adobe Creative Cloud for collaborative, high-fidelity design.
User Testing Platforms
UserTesting.com, Maze, and Lookback for remote and moderated usability testing.
Analytics & Heatmaps
Hotjar, FullStory, and Mixpanel to understand how users interact with live products.
Survey & Feedback
Typeform and Qualtrics for gathering quantitative user insights at scale.
Documentation & Handoff
Storybook and Zeplin to bridge the gap between design vision and engineering reality.
Accessibility Checking
Stark and Axe DevTools to ensure inclusive design from the start.
Frequently Asked Questions
How long does a research phase take?
+It depends on the complexity, but we often run ‘discovery sprints’ of 2-4 weeks that provide enough insight to start building with confidence.
Do we need to interview hundreds of users?
+No. You can often uncover 80% of usability issues with just 5-8 targeted user interviews. We focus on quality over quantity.
How do you handle research for enterprise/B2B products?
+B2B is our specialty. We have deep experience navigating complex organizational structures to reach and learn from subject matter experts and end-users.
Can research be conducted effectively in a remote-first world?
+Absolutely. We use high-fidelity remote testing and collaborative tools (like Lookback and Miro) that allow us to observe users in their natural environment anywhere in the world, providing insights that are often more authentic than a lab setting.
How does research differ between mobile and desktop users?
+Context is key. Mobile research focuses more on environmental factors, touch ergonomics, and short, interrupted sessions, while desktop research often involves deeper, more complex tasks. we tailor our methodology to the primary device of your users.
How often should we conduct usability testing?
+Ideally, testing should be continuous. We recommend ‘just-in-time’ research—testing small slices of new functionality as they are developed—to ensure that you are always validating your assumptions before they become expensive code.